Learn how I turned my specialised knowledge into a purpose-led membership business with hundreds of happy monthly paying members.
Are you a professional working 9 to 5 and seeking multiple income streams without doing more work each month?
Or do you want to create a scalable side hustle that can replace your main job?
The Architect Programme is a premium coaching programme to help you turn Specialised Knowledge and Expertise into a powerful membership business.
By the end of the 12-week
programme, you'll:
Build a recurring income-generating machine by turning your knowledge and expertise into a purposeful membership business
Multiply your income (i.e. monthly multiple streams of income from members) and finally, we'll help you
Invest these business profits (tax-efficiently via our investing methods) so that you can build a stronger investment portfolio and accelerate your journey to Financial Freedom.
Testimonials
Andy Ayim, MBE
Investor
Expertise: Helping others invest as Angel Investors.
Membership Business We Created: Angel Investing School
The Problem It Solves: It helps people start off investing as beginner Angel Investors with as little as £1,000.
Income Generating?: Yes, he made £4,596 per month.
Pippa Goualin
Business Analyst
Expertise: Helping others become Business Analysts or get promoted.
Membership Business We Created: Business Analyst School
The Problem It Solves: It helps people start new careers as Business Analysts or level up their careers and get promoted in this area.
Income Generating?: Yes, at the end of 12 weeks. She has new members almost every other day.
Kayus Fernander
Finance professional
Expertise: Helping others become in-demand public speakers.
Membership Business We Created:
www.TheIndemandSpeaker.com
The Problem It Solves: It helps people develop the confidence to become paid in-demand speakers.
Income Generating?: Yes. Started with a dozen people paying £35 a month and growing.
Dom Collins
Military Career
Expertise: Helping others master their money through his own personal journey of getting out of debt, etc.
Membership Business We Created: Battle Buddy Money
The Problem It Solves: It helps military and uniformed personnel to get out of debt, reduce mental health problems and plan for a life outside military service.
Income Generating?: Yes, at the end of 12 weeks.
Chelena Peart
Property Investor and Entrepreneur
Expertise: Digital Creator, Investor and Photographer.
Membership Business We Created: Black Business Vault
The Problem It Solves: Helps members access plans, custom stock images and resources to make the process of content creation for their business less stressful.
Income Generating?: Currently in Beta testing and launch.
Why Work With Us?
This programme brings together 3 of our core strengths:
Building a successful membership business e.g. Financial Joy Academy
Growing online brands fast e.g. The Humble Penny and Financial Joy Academy
Investing and making money work on money e.g. we have a mastery level of experience in investing.
There is no one else that we know out there that brings these three unique areas together.
Some people teach you memberships and some teach investing, but no one brings them together.
We are doing this because we know how to and can see the ripple effect that it will result in as it's
purpose-led 😊.
Our Story
In 2017, we started The Humble Penny to help people take control of their finances, grow their money and achieve Financial Independence.
Our audience has grown significantly and so far we’ve helped over 5 million people to improve their relationship with money.
A lot of people started contacting us for coaching and as much as we’d love to help everyone one-to-one, it just wasn’t possible.
We began to seek a solution that would use everyday technology to amplify our message and coach thousands of people directly at low cost.
This gave birth to our own membership platform, Financial Joy Academy (FJA), which we launched in February 2020.
Our mission with that platform is to help 10,000 people achieve Financial Independence by 2030 because no one should get poorer as they get older due to financial illilteracy.
Launching Financial Joy Academy has been an incredible success as we now have hundreds of members who are building wealth together each month and on their way to achieving Financial Freedom.
We’ve learned so much from starting and growing FJA that we now want to fulfil a second calling, which is to empower other people to create their own Membership Businesses.
However, we didn’t want to stop there. We also want to help you become Financially Free faster.
So in addition to helping you build your membership business and create recurring monthly income, we’ll teach you how to invest your profits and build wealth.
The programme is packed full of value and it’s the best investment you can make with your money.
Join the many others who have invested and got a Return On Investment in week 1 of launching.
How The Programme Works
Each Week, There Is A Live Teach And Implementations Session For 2 – 3 Hours
At 7pm BST on Zoom.
This Is Then Followed By 1 – 2 Hours Of Home Work, Which Will Be Reviewed
During The Week And On The Next Lesson.
In Addition To Weekly Check-ins, We’ll Also Have A Private Community Where
We’ll Chat Weekly And Have Your Questions Answered.
Here is a short outline of each week to help you Build, Multiply and Invest:
The Value You Get
Here is the value you get from the Architect Programme:
1 Over 40 hours of coaching over 12 weeks to build your business.
2 Teaching and Implementation each week with Ken.
3 Practical workbooks per week to work through.
4 Lifetime access to all the coaching recordings for 12 weeks.
5 Cohort based learning and wisdom from other peers.
6 Join a Mastermind of other membership business owners.
7 Swipe files and copy for each day of your launch.
8 Own a membership business that makes money monthly.
9 Learn to invest money confidently and grow your wealth.
10 Build a direct relationship with Ken and Mary for your long term membership business success.
Frequently Asked Questions
Click the links on this page to join the programme, as it also has details of the current programme cost.
Most people pay the cost in full, but there is an option to pay it over 3 equal instalments.
Members have received a return on investment typically in the first month of launching their membership business.
Some have even made back the full amount they invested in the first 2 weeks of launching.
Overall, we’d say assume that you’d get a full return on your investment within 6 months of launching.
In addition, we expect that you'll 10X your investment in 2 years but this will require you to work hard and keep growing your membership business.
Yes there are. The three additional costs are for your membership platform, email marketing software and branding.
These pretty affordable business expenses and are fully tax deductible expenses. Details of these will be provided on your enrollment call.
It is not ideal for you if you’re not going to allow yourself to be coachable. It is also not ideal for you if you’re doing for just money and you don’t see it as a purpose-led business. Finally, don’t join this programme if you’re not prepared to put in the work each week and trust the process.
This is a small group coaching programme over 12 weeks with hand-to-hand teaching and implementation every single week.
We'll have a cohort of up to 12 people and each one will be individually chosen after a rigorous 90-minute interview for suitability.
Each week, there is a live teach and implementations session for 2 – 3 hours at 7pm BST on Zoom.
This is then followed by 1 – 2 hours of home work, which will be reviewed during the week and on the next lesson.
In addition to weekly check-ins, we’ll also have a private community where we’ll chat weekly and have your questions answered.
Yes, you need to have some idea what type of membership niche you want to focus on.
We’ll then help you validate demand for a membership business in that niche.
Yes, around 80% of people who join the programme have full time jobs and join so that they can run their membership businesses as side hustles.
Others are self-employed or existing business owners.
Yes, you’ll be ideal for the programme if you have basic digital skills already.
E.g. Being confident in using a smartphone to create video content, for example.
Also, being able to create content on social media will be very helpful although not required.
You’ll also be using WordPress on the programme, although this is not a pre-requisite. All your training for how to build your membership website will be provided on the programme.
Show up to all 12 coaching sessions and do the home work within each week they’re set. In addition, allow yourself to be coachable and trust the process and you’ll create a money making membership business in 12 weeks.
Yes. We’ve had participants from the US, UK, Dubai, Canada, Ghana, Nigeria, St. Lucia, France, Kuwait, UAE, Australia, etc.
You can join the programme from anywhere in the world.
No! We’ve had people in their 50s successfully go through the programme and launch their membership businesses.
You can join the programme in your 20s, 30s, 40s, 50s, 60s etc.
Because subscribers are better than customers. A membership business is sustainable and creates you income each month. In addition, as a recurring income business, it is also more valuable.
Creating your own membership will help you not only create recurring monthly passive income but will help you purposefully help others through your specialised knowledge and create a ripple effect through your expertise.
No we do not. In addition, we’ve never been asked for a refund because we go above and beyond and deliver tangible results. See the testimonials above.
YOUR INSTRUCTOR
Ken Okoroafor
I’m the Co-founder and CEO of The Humble Penny and Financial Joy Academy, platforms with the core mission of helping millions of people to create Financial Joy in their lives. Together with my wife (Mary), we also run a popular blog and YouTube Channel with over 60,000 Subscribers. Our work has helped more than 5 million people to improve their relationship with money. I’m a Chartered Accountant and hold an MBA from the University of Cambridge. I hold over 14 years of experience of building and growing businesses. I became Financially Independent aged 34 having started my journey as a first-generation immigrant to the UK aged 14. Together with Mary, we have 2 children and love travelling to explore new cultural adventures. We have fortunately explored over 50 global destinations and counting. Our work has been featured across the BBC, ITV, Financial Times, British Vogue, Vice, The Sunday Times, iNews, Metro, Channel 5, The Guardian, etc.
